Archive for April, 2010
Radical Surgery or Conservative Chiropractic Treatment?
April 29th, 2010 | 
Author: I just read a very moving story in the news today about a man who’d had his prostate removed and, afterwards, spent every waking moment wishing that he had it back again. The gist of the story was, of course, that he’d waited “too long” to have his prostate checked and his condition had developed into a more serious problem making surgery unavoidable. But, as I read the story I began to think of the number of patients over the years who’ve come in to see me “too late.” Many came in for chiropractic treatment after back surgery, after neck fusion, after hip replacement, and after a regimen of pharmaceuticals that had caused unfortunate side effects. And, because their surgery had not only failed to relieve their pain, but had created more problems in its aftermath, many of them told me, “I only wish I’d come to see you sooner.”
Chiropractic treatment is a non-invasive, non-surgical, drug-free approach to pain relief and musculoskeletal corrections. If you are experiencing pain, your body is telling you that there’s a problem that needs to be addressed. A conservative treatment choice like chiropractic may not only be able to get you out of pain quickly, but can also help you to avoid more serious problems in the future. The wear and tear on your body from misalignments can, overtime, create painful conditions that can, eventually, make surgery the only option. Don’t let that happen to you. See a chiropractor in your area today!Radical Surgery or Conservative Chiropractic Treatment?
I just read a very moving story in the news today about a man who’d had his prostate removed and, afterwards, spent every waking moment wishing that he had it back again. The gist of the story was, of course, that he’d waited “too long” to have his prostate checked and his condition had developed into a more serious problem making surgery unavoidable. But, as I read the story I began to think of the number of patients over the years who’ve come in to see me “too late.” Many came in for chiropractic treatment after back surgery, after neck fusion, after hip replacement, and after a regimen of pharmaceuticals that had caused unfortunate side effects. And, because their surgery had not only failed to relieve their pain, but had created more problems in its aftermath, many of them told me, “I only wish I’d come to see you sooner.”
Chiropractic treatment is a non-invasive, non-surgical, drug-free approach to pain relief and musculoskeletal corrections. If you are experiencing pain, your body is telling you that there’s a problem that needs to be addressed. A conservative treatment choice like chiropractic may not only be able to get you out of pain quickly, but can also help you to avoid more serious problems in the future. The wear and tear on your body from misalignments can, overtime, create painful conditions that can, eventually, make surgery the only option. Don’t let that happen to you. See a chiropractor in your area today!How Important is Social Media Marketing to Your Clinic?
Social Media is the “hottest” topic on the Internet today. If you’ve been giving some thought to getting on board, but you’re not sure where the platform is, let’s take a minute to talk about the “Who, What, When, Where, and How” of social media and you, that’s “Who.” Then you can decide if you want to add Social Media to your chiropractic marketing strategy.
Social media marketing may seem familiar in some ways to other chiropractic marketing strategies you’ve thought about in the past, and yet unfamiliar at the same time. In the “familiar” category, you’d never consider trying any sort of marketing plan without making an effort to understand what you’re doing and what you want to get from it. It’s important to ask yourself, “What are my goals?” Once you’re clear about what you want, you’ll be more capable of using social media to your biggest advantage.
Before you begin your social media effort, it will be highly important for you to make certain that you “own your name” on all the social media outlets, that is to say, make sure that your name or the name of your clinic is available so that you can use the identical same name on every one of the social channels you want to use. There is a service that is free and will assist you with your search when you’re ready. That who is knowem.com. This service will check where your name is and/or if it’s available or not on a large number of social media sites.
When you have secured all of your social media accounts, the next step is to decide where you want to be active. Starting with only a limited number of social media sites is preferable because, let’s face it, you have a clinic to run and patients to see. You won’t want to get active in too many social media sites. How do decide which sites are best for you? Choose the social media site where the most action is, which are facebook, twitter, linkedin, and Youtube
What your social media activity mission should be is to build a true presence in your community. What is definitely a no-no is for you to try to “sell” on your social media sites, that means don’t sell your clinic, don’t sell services or products, don’t sell anything! The purpose of social media is for you to have an addition channel through which to network with the community. Certainly, inform them about what you do, but do it by participating in the conversation. There is really no difference between the way social networking works and the way you normally network offline. There is no getting around it, people on social media do not want to be sold to! Social media sites are a lot like a neighborhood backyard barbecue. People are standing around having a conversation about who they are and what they do, and then someone asks you what you do. Or, perhaps you begin the conversation by (just) stating, “Hi, I’m Dr. ____. The same kind of interaction applies with social media. Social media sites should be handled the same way you’d “work” offline networking opportunities to promote yourself, i.e., answer the questions and concerns that let people know who you are and gets them interested in the who that’s you!
Posted in chiropractic marketing | 
Tags: chiropractic marketing, facebook, linkedin, social media, social media marketing, twitter, Youtube | 
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Weightlifting Injuries a “Girl Thing”?
Most injuries happen, experts say, not because kids are lifting too much, but because they’re supervised too little. They offer these tips for newbie lifters:
- Never lift alone. It’s best to have a coach or trainer nearby at all times.
- Always use a spotter.
- Be sure to start slowly and build up to heavier weights.
Want to Lose Weight? Get Some Sleep!
As a chiropractor, I'm very interested in the overall health of my patients. As part of a healthy lifestyle we discuss a nutritious diet, getting enough rest, drinking enough water, and getting regular chiropractic care, of course. And, since body weight can affect the stability and function of the musculoskeletal system, as well as impact its organic structures, I am always interested in new studies about weight issues. So, now, let me ask you this: What could be worse than feeling tired and groggy during the day after not getting enough sleep the night before? Well, craving calories, that's what! A recent study found that normal-weight young men ate a "Big Mac's-worth of extra calories" when they'd gotten four hours of sleep the night before compared to when they slept for eight hours.
Let's face it, as a group, we Americans have been sleeping less and getting fatter over the past few decades. The researchers wrote in the American Journal of Clinical Nutrition, "Sleep restriction could be one of the environmental factors that contribute to the obesity epidemic." No experimental studies to date have actually looked at what happens to a normal-weight person's eating patterns when he or she sleeps less.
To read more about this study, go to reuters.com
To investigate, Dr. Laurent Brondel of the European Center for Taste Sciences in Dijon, France, and colleagues looked at sleep, eating, and energy expenditure in 12 healthy young men across two 48-hour sessions.
Two days served as a control period, during which the study participants stuck to their normal routines but kept track of their sleep, eating and activities in a diary. During the second two-day period, the men went to bed at midnight and woke up at 8 a.m. on one day, and on the other day went to bed at 2 a.m. and woke up at 6 a.m. They were allowed to eat as much as they liked.
After the night of short sleep, the researchers found, the men took in 22 percent more calories, on average, than when they were allowed to sleep for eight hours. They ate more at breakfast and dinner, but not at lunch. The average calorie increase was about 560.
It's possible that people might eat more after a short sleep because mammals have evolved to store up calories in the summer, when nights are short and food is plentiful, Brondel and his colleague Dr. Damien Davenne of the University de Caen in Caen, France noted in an email to Reuters Health.
The findings make it clear that people need to do their best to get an adequate amount of sleep so their bodies can function properly, Brondel and Davenne add. "It is time to understand that sleep is not just losing time, besides the recovery processes that occur, there are many other functions (energy conservation, memory and so on) which are going on."